Groupe Olivier
Several dealerships to better serve you across Quebec
General: 1 833 228-3326
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Luc Samson, Business Development Director

Mr. Samson began his career in the automotive industry in 1988 as Chief Financial Officer. He then quickly joined a training company specializing in after-sales marketing.

In 1992, he played a key role in the creation of a similar company, which was acquired by Industrial Alliance in 2011. Following this acquisition, he became the company's National Senior Vice President.

In 2019, Mr. Samson and his partner acquired Honda Ste-Rose, then acquired by Groupe Olivier in 2023.

He now acts as the Business Development Director.

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